SEO Tutorial
After you have defined your strategic keywords and keyphrases, it's time to start your preliminary keyword research. Ideally, this step should forestall domain name selection, copywriting and content compilation, so that you can create content with the exact keywords for each page already in mind, and then form your domain name and file names based on this initial keyword research. The aim of the preliminary research is to assemble a core base of keywords with the highest potential, so you can use this material when selecting the domain name and creating the file structure for your website. More importantly, this research creates a basket of keywords which form the basis for a latter stage of advanced investigation where you will need to pick out the keywords to actually use in optimization.
As a result of this step, a list of keywords is expected which contain from 5 to 20 keyword suggestions for EACH of your Web pages.
The preliminary research consists in getting keyword suggestions and evaluating each keyword against two basic parameters, Competition and Daily World Searches, thus selecting the optimal keywords.
You can get keyword suggestions by using one of the many free and paid tools and web-based services, as well as by extracting them manually from the top-ranked pages. In any case, you start with one strategic keyword or keyphrase and get many.
Concerning the free tools/services, check out Overture keyword suggestion tool http://inventory.overture.com/ or Google's keyword tool https://adwords.google.com/select/KeywordToolExternal.
It's also a good idea to see how and on which keywords your competitors position themselves. Go to a search engine, like, Google, and type your starting strategic keyword in the search box. It will show up with the list of results. Open the first ten results in your browser, right-click somewhere on the page and select "View HTML (page) source" (this menu item may slightly vary depending on the browser you use)
Now look for the keywords Meta tag (this where you will every search term they are targeting):
This should be in the first few lines of the page source. If you don't see it then ignore this page, go back to the search results and pull up the source of the second page in the list.
In the Content section of this tag you will see all search terms and keywords that this page is targeting. Actually, this may make an addition to your own list of keyword suggestions.